Shiseido

In 1872, Shiseido opened its doors in Ginza, Tokyo. Based in Japan, Shiseido aims to transcend borders and boundaries and venture beyond the cosmetics business to realize Beauty Innovations through the creation of unique products, delivering new values and activand Content: Promote products and also the campaign on e-commerce.ely contributing to the happiness of our customers across the globe through beauty.

Client Shiseido
Industry Beauty
Year 2020
Service Marketing

Ginza Tokyo - 11.11 

Campaign About Shiseido: In 1872, Shiseido opened its doors in Ginza, Tokyo. Based in Japan, Shiseido aims to transcend borders and boundaries and venture beyond the cosmetics business to realize Beauty Innovations through the creation of unique products, delivering new values and activand Content: Promote products and also the campaign on e-commerce.ely contributing to the happiness of our customers across the globe through beauty.


* Target: Raise awareness of Ginza Tokyo - where Shiseido company was first established.  


* SOW: 

- Build and implement Facebook 3-month Always-on for campaign “Ginza Tỏa sáng”: Through social content and visual design, we promote the beauty of Ginza Tokyo, the meaning of Double 11 and introduce products recommend products corresponding to the theme: Ginza Sống Động, Ginza Tươi Trẻ, Ginza Bản Lĩnh, Ginza Ấn Tượng, Ginza Rạng Rỡ. 

- CPAS (Collaborative Platform Advertising Solution) Visual 

- Photo Concept


Zalo Official Account 

* Target:  

- Launch Shiseido Vietnam Zalo OA 

- Build appealing and inspirational content direction to attract Zalo followers  

* SOW: 

- Propose and implement Zalo OA launching plan for Shiseido Vietnam 

- Plan and implement minigame to push engagement and attract followers for Zalo OA 

- Zalo article 

- Social always on: Shiseido mini game, Shiseido beauty center, New Product Promotion Video, Live Stream

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