Gạo A An

Tan Long Group Joint Stock Company was established in 2000 in Hanoi. After nearly 20 years of operation and development, Tan Long Group is striving to become the leading corporation in Vietnam in the field of green and clean agriculture. Currently, Tan Long is the largest Japonica rice manufacturer and exporter in Vietnam and Asia.

Client AAN
Industry F&B
Year 2020
Service Marketing

About A An: 

Tan Long Group Joint Stock Company was established in 2000 in Hanoi. After nearly 20 years of operation and development, Tan Long Group is striving to become the leading corporation in Vietnam in the field of green and clean agriculture. Currently, Tan Long is the largest Japonica rice manufacturer and exporter in Vietnam and Asia. 

* Target: 

- Increase awareness of A An 

- Increase brand trial 

- Become the leading rice brand with a sustainable investment in the high-class rice segment and the whole Vietnamese rice industry 

* SOW: 

- Competitor review and market research 

- Content framework 2022 

- Activation idea 

- Key media topic for each stage 

- Creative idea and production: KV, TVC (5s, 15s, 30s) 

- Planning 12-month social always-on campaign 

- Promotion recommendation

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