The logo design process at M&M Production House
Creating a complete logo design takes a lot of time, from researching a client’s profile, defining a goal, sketching it out, finding a mood board for the logo, to sketching the design. This is followed by continuous improvement of the design before it is presented to the client in the final. So it is necessary to create a logo design process so that everything goes according to the right process for the project to complete quickly.
Design formation process: Logo design
The logo design process started with accepting the brief. Designers need to know about consumer needs from design. To understand what a user needs, you need to gather information. You can submit a questionnaire to consumers to fill out. The purpose here is to collect more details in preparation for the logo design. For example information about the project, type of concept, purpose of use, summary of idea content, brand guideline, main colours, …
The logo design phase includes design research. It’s a time-consuming period for a large project and this could take months. After a lot of research, the design team will gather data and evaluate it to find out which data is of value to the design project.
When you are a client in need of design the first step is to describe your project’s idea. Because the idea goes through different design processes before implementation. You can search for many different consumers even products.
After gathering information, designers will look for creative ways to create a specific logo. At this stage, the customer’s goals are considered. To create a logo design, you need to spend hours thinking behind the design. This can be called the brief resolution process, it is a process, you have the opportunity to give ideas and ideas to provide ideas for customer requirements.
But the Brainstorm process shouldn’t be wasting too much time. A member or designer can himself come up with an image or an idea to reach the audience. At this stage, you should welcome and encourage all of the ideas and not just the good ones. Then, be selective with the best ideas.
Outline your ideas
After brainstorming, the designers will draft ideas based on the requests and information given by the customers. The sketch can be sketched out on paper or in design software. Based on the client’s project summary, the issues or ideas are revised multiple times until agreed upon by the client and the designer.
Give options for customers to choose
At this stage, the designer will give from 2 to 3 options for customers to refer and comment. For depending on customers, maybe they will close 1 option in 3 options or basic modification. For larger projects, the designer must give presentations to the client to choose his or her design.
Processed with graphic software to create products from previous options
Once a designer has many new ideas on how to create a design, now is the time to choose the best one or two design ideas. At this stage, the designer will design the logo from the options the customer has chosen. Use graphics software to create drafts.
The logo design process ends only when customers choose a logo like for themselves.
Presentation for guests to choose logo
For large projects, after completing the logo, the designer must meet with the client for a visual presentation of the logo. If required, the designer may also need to prepare the slogan for the design. It will also include information about the project, its type, purpose of use, concept summary, branding guidelines, main colours, …
The visitor selects the logo from the option the designer has sent
After the designer submits the design to the client and receives their opinion, the client can make suggestions for addition or deletion in the design. This editing process continues until the customer is completely satisfied. This is the stage where the product gradually takes shape. The client will approve one of the sketches or ideas that the designer develops further.