MM Production

POWER OF COLORS IN BRANDING

Colour has a direct impact on human psychology because it is an effective way of communicating information about your product or brand to users. Therefore, when embarking on brand design, we consider and use colours that match the message that the brand wants to convey to customers in order to make an impression and create a unique personality for the brand.

But how to know which color matches which color, which color will express the voice of the brand?

Creating Colour

There are no strict rules as to what can and can’t be done with colour, but for basic guidance, refer to the colour wheel. It is made up of six colours:

Three primary colours  ( red, blue and yellow ) and three secondary colours ( orange, green and violet ) are created by mixing red and yellow creates orange, blending red and blue makes violet or purple, and combining blue and yellow creates green.

Colour Effects

The boldest colour creations often use contrasting colours which sit opposite each other on the colour wheel. For a more subtle but striking approach, experiment with colours that sit next to each other on the colour wheel. Yellow sits well with green, blue contrasts pleasantly with violet, and red and orange work in harmony. For a delicate but interesting scheme, remember warm colours brighten up every things, while cool colours tone it down and will be overshadowed by the warm variants.

When you combine a small quantity of one colour with a larger amount of an opposing colour. The dominate colour will be intensified.

Colour Combination

When teaming together different coloured in an arrangement, don’t go for equal amounts of each and always let one colour dominate. Likewise, you should not spread the colour evenly through, try grouping different colours together to create a more interesting effect. Remember that darker colours will give depth and are best placed towards the back. While lighter colours should appear at the front.

Colour Anergy

When choosing colours, think about the impact their colours will have on your mood. Colours can play a significant role in determining how we feel and behave in everyday life.

Color has a direct impact on human psychology because it is an effective way of communicating information about your product or brand to users. Therefore, when embarking on brand design, we consider and use colors that match the message that the brand wants to convey to customers in order to make an impression and create a unique personality for the brand.

To create a brand identity, M&M Production House is creative to break out of the traditional frameworks in order to provide a clear and comprehensive description of Bui Group to customers.

From logo to brand concept meaning SIMPLE HAPPINESS

Happiness first lies in the joy of being able to eat delicious food, drink a delicious glass and dine in a beautiful space. The moment we step into a relaxing space, order our favourite food, enjoy the great taste, receive a welcoming smile from the staff is an exciting moment. That joy will be enhanced even more when we can share it with our friends, family members and loved ones, be it on a hot summer day, a special occasion. gathering or a celebration. When we can extend that beautiful vibration to those less fortunate, we become happier and happier. Sharing is caring and it’s a blessing to be able to share beautiful things with our loved ones and ultimately with the community.

The pandemic is still complicated on a global and Vietnamese scale, affecting many economic sectors. In this context, businesses need to have a continuous “turning” in strategic orientation as well as the method of implementing those strategies. In particular, the work of identifying, assessing and measuring the challenges that businesses will face in order to offer timely response measures is the most important. Conversion speed and service quality will determine the survival of F&B businesses when the Covid-19 pandemic passes.

In the near future,  we will work closely with Mr Danh (Bui Group Owner) on development strategies, further promote digital marketing strategies on platforms to promote the Bui Group system in particular and show the transformation of F&B industry in general.

Let’s make awesome things at M&M Production House. Thank you !

Call: +84 28 6276 9896

Address: 3rd floor, 70 Ngo Duc Ke, Ben Nghe ward, D1, HCMC

Mail: m.m@mmproduction.vn