Choose shape and meaning in design logo
Shape and meaning have a lot to do with a customer’s perception of a brand. Therefore, you need to understand how to choose shapes and their meanings to apply to your logo.
1.Cubes in logo design
Undeniably, the shape is easy to attract and impress when designing logos. So that cube is used to change the perception of the customer’s brand. The reason here is because the human brain tends to link cubes with distinct meanings. This is the mechanism of operation for people to learn and survive.
That’s why customers often remember brand logos with unique, simple designs that contain profound meaning. Need to choose shape and meaning.
2.The meaning of cubes in logo design
Circles are frequently selected in logo design. In fact, up to 20% of the world’s most valuable brands use circular shapes as the main theme in their logos.
When you use a circle, you can get the following messages:
- ·Positive message: The circle is friendly, gentler than angular blocks such as triangles or rectangular shapes.
- ·Strength: the circles linked together create solidity that shows strength and sustainable development, inseparable.
- ·Solidarity and unity: The circle always makes people think of the ring – which symbolizes the commitment of long-term attachment and solidarity between the two sides.
For example, the Olympic logo, the 5 circles of the Olympics represent 5 continents. Non-racist people, of color from all over the world, converge in global sporting events, united towards a bright future.
The square in the logo design symbolizes balance, strength, safety and professionalism.
Some of the big businesses use squares to convey the “story” behind the brand:
With Microsoft, 4 squares symbolize diversity in the products of technology companies, as well as customers to relate to its most famous product: Windows.
With Lego, the red square in the logo not only helps customers relate to the typical Lego assembly block. Further, Lego wants to convey the message: Parents can safely let young children play the set without worrying about anything.
With the BBC, squares show strength, balance and honesty in conveying news.
With its characteristic angles, triangles are rarely used in logo design. However, the triangle can still give you many unique design ideas, such as progressive attitude, dynamics, the spirit of breaking your limits. (Choose shape and meaning )
The strength with angular lines is also the point that industrial manufacturing companies need in their logos, such as 3 triangular blocks in the Mitsubishi logo, the iconic golden triangle in the design of CAT construction company,…
In some cases, businesses don’t necessarily have to use triangles directly in logos. Take FedEx, for example, the words “E” and “x” nested to form a forward-facing triangle “arrow,” conveying the company’s slogan: “The World on Time.”
Not limited by framed shapes, many businesses choose lines that form cubes for their logo design.
Vertical stripes make the logo more slender and delicate and horizontal stripes give the person a sense of relaxation and peace. Depending on the personality of the brand, you have the right shape choice.
The spiral can create a sense that this is a business that specializes in providing services in pharmaceuticals.
Besides, other free forms give the person a sense of friendliness, intimacy and nature.
3. Use cubes in logo design
Choose the right shape
Each different type of block will give the person a different feeling, such as:
- ·The circle creates a sense of sustainability, cohesion, and unity.
- Squares bring a sense of security, strength, discipline.
- ·Triangle emphasizes development, breakthrough, face challenges.
- Vertical stripes feel subtle, slender.
- Horizontal stripes bring a sense of peace and relaxation.
- Free cubes show friendliness, comfort, nature.
Understand how to combine colors and shapes
The choice of shapes combined with colors harmoniously helps to navigate the emotions of the view to a new level.
IBM uses the horizontal stripe icon to show relaxation, combining with blue to help the look feel safer in the use of its products and services.
There are several principles of color coordination with shapes you should keep in mind: bright tones (such as yellow) combine well with triangular blocks, reds match squares, and blue can be associated with circular blocks.
Choose the right shape for your business
Some cubes are especially suitable for specific business industries. For example, companies providing services and education should use circular blocks in the logo, which gives the person a sense of sustainability, friendliness, warmth.
Meanwhile, businesses in the field of finance and business, should use square blocks, triangle blocks as the main theme in logo design to show safety, trustworthy trees and development.
Consider choosing the right shape
You need to consider carefully, what you want to convey is one thing, how customers receive that message is another thing.
Consider typography factor
Typography itself when combined together can create a certain cube, such as a circular block, rectangular block, or an anthography block.
Each typography also contains its own meanings: As thick typography often gives a sense of certainty, sustainability, impression; Thin typography creates a sense of comfort, freshness, mischievousness.
One of the most important things about logo design is simplicity. Simplicity not only helps you come up with new ideas, runs the trend of minimalism is trendy, but also easily conveys the message to the target customer.
One of the most effective ways is to minimize shapes, which turns complex shapes in real life into stylized shapes. Looking at the Apple logo, you’ll see how minimalism impacts brand value. ( Choose shape and meaning)
Many large businesses are willing to spend millions of dollars and months to design a good one.
Visualizations and ideas are always two concepts that go hand in hand. If you master the implications behind the shape and meaning, combining them effectively with colors and typography, you can completely create a beautiful, delicate, simple logo design that conveys many positive messages.
M&M Production House