Basic principles for impressive logo design
The logo is the face of any brand – the first impression – so logo design very important.
Do you already know the basic principles for impressive logo design? A beautifully designed logo creates a solid reputation for customers’ brands. However, creating an impressive brand image requires more than a simple graphic design.
Just like any job involving the application of specialized skills, logo design requires a lot of practice and experience to succeed, and knowledge is already available to any designer. any graphic design. For this reason, we outlined 12 essential principles to follow in order to design an impressive logo.
1. Make a sketch
One of the basic principles for impressive logo design is a sketch. In order to design an effective logo, the first important step is to sketch a sketch. Here it can be as simple as paper and pencil or sketch with vector graphics software. The bottom line is that if you skip this step, you affect the end result. Start with 20 to 30 sketches of basic ideas and then develop them to create variations of the original idea. If that doesn’t seem viable, start over with new sketching ideas. An industrious graphic designer will spend more time with this sketch preparation work than anyone else in the design process.
2. Create balance
Balance in design is important because our brains naturally perceive a balanced design once we’re satisfied. Always keep the logo in balance by maintaining the same “weight” of graphics, colors, and sizes from all angles. While it is sometimes possible to ignore the role of balance, remember that your logo will be seen by the masses, not just those with an artistic vision, so a balanced design is better
3. Logo size issue
When designing a logo, the size is also a matter of concern. A logo should be legible and clear of all sizes. A logo will not impress when it is not clearly designed once it is reduced to a small size to symbolize headlines on paper, on envelopes, and on small promotional goods.
The logo should also look good when using larger formats, such as on billboards, announcements, and other electronic formats such as on television and web pages. The most reliable way to determine if a logo is clearly displayed in any size or not is to verify it yourself.
It should be noted that the smallest size is often difficult to display clearly, so you should initially print the logo on the header or envelope and see if it is still clear or not. You can also verify the design at large scale by printing the billboard size style at the print store.
4. Use color creatively
Color theory is complex, but designers who understand the basics can apply color favorably. The basic principles to keep in mind are:
Use colors that are roughly the same on the color scheme (for example, for “warm” colors use red, orange, and yellow).
Don’t use colors that are too bright for our eyes to see.
The logo should look good in black, white, gray, and both colors above.
Sometimes it’s fine to go beyond the rules, as long as you make sure there is a good reason to do it.
It’s also important to know how to make colors evoke emotions and moods. For example, red can evoke feelings of impulsivity, love, passion, and even strength. Keep in mind that when you combine colors together, you must create colors that match the overall nuance and perception of the brand. It is also a good idea to refer to individual colors for a certain brand. There are a few brands that are recognized by their distinctive color.
5. The design style must be consistent with the company
You can use different design styles when designing a logo, and to choose one that fits, you should have some basic information about the client and their brand. Recent logo design trends are web 2.0 hologram logos, with bubble, gradient graphics. This style of design seems to work for web 2.0 or tech companies, but perhaps not so much for brands of other companies.
Do your research on customers and viewers before you start the sketching phase.
6. Type problem
Choosing the right typeface and font size is much harder than what many start-up designers think. Try out different typefaces, both serif and sans-serif typefaces as well as uppercase, italic, bold, and other custom typefaces.
Consider the 3 main points when choosing a typeface to accompany your logo design:
Avoid commonly used typefaces such as Comic Sans or else your design will look unprofessional when finished.
Make sure the typeface stays clear when minimized, especially with handwriting.
Only use 1 font is best, avoid using 2 or more fonts.
Be consistent in your design. The more original the typeface remains, the more its brand stands out. Examples of well-known brands’ logos with original typefaces are Yahoo !, Twitter and Coca Cola.
7. The goal is brand awareness
The key to creating a logo is to build brand awareness.
The key to being able to design a recognizable and admired logo is to incorporate all the elements discussed in this article: size, design style, color, typeface, and creativity.
Double-check your logo design and see if it meets all of these criteria.
A quick test to determine if your logo is recognizable or not is to use graphic design software to reverse it to see if it can recognize its brand again. Alternatively, you should mirror the logo to see if it is easily recognizable in this state.
Note that the logo does not always strike us directly, such as on the side of a bus or on billboards that you pass by. Therefore, you must go through your logo design from all angles and make sure it is recognizable from any direction before giving it to the client.
8. Courage makes a difference
To stand out from the competition, you must recognize yourself as a designer with a distinct style and not copy someone else’s designs or design styles, be creative and persistent. your stance.
9. K.I.S.S (Keep it simple & stupid)
Nike is an extremely simple logo and is also one of the most recognizable brands in the world. Follow the K.I.S.S rule right from the beginning of the design process, when brainstorming ideas and drawing sketches.
10. Creating effects is simple
Adobe Illustrator, Freehand, Photoshop, and other graphic design programs are extremely effective tools with a variety of functions and effects you can apply to your logo design, as long as you don’t overdo it. level. Of course it’s fine to consult and see the effects these tools create to highlight the logo, but remember that simplicity is the key to success
11. Development of design in the style of “Assembly line”
To create a distinctive logo, you need to develop your own design capabilities even more, including the following steps:
Brainstorming generates ideas
Design of the machine
Send to customers
Add or remove whatever the customer wants
Complete the design and return it to the customer
Although you may want to make a little tweaking, you should follow the basic steps in each logo design. This will help you organize, organize your work more efficiently, maintain your focus, and deliver the desired results.
12. Refer to find the idea, not copy
The final rule basic principles for impressive logo design is quite simple: don’t copy someone else’s design! Copying other people’s ideas is morally unacceptable and illegal. The image gallery on the website allows you to use free art images, with legal authority, but I do not recommend using it.