5 ways to create effective logo design ideas
For each project, the process of forming and developing logo design ideas is a time-consuming but also the most important step. The logo is the face that represents the whole brand. Therefore, when designing a logo. The designer must create many different ideas that are both aesthetically pleasing, expressing the potential of the business. And fully expressing the meaning that the business wants to show on the logo.
Find ideas derived from the core values of the business
When starting out on a design, you always have to have a blueprint with what you want your logo to meet. Send a questionnaire or request a content summary to your client. Let make sure your design doesn’t go wrong with your client’s requirements. Furthermore, each category has its own characteristics. So the questionnaire not only helps you find ideas but also shows the characteristics of the business. To create a different logo from other competitors. Each image, message and meaning must follow the core values of the brand.
Put yourself in the shoes of the public looking for logo design ideas
The public decides a lot about the success or failure of a brand. The designer needs to put himself in the position of the public to see the problem instead of just looking from his own perspective. Putting yourself in the position of the public also helps you to see the problem objectively to generate the right idea to meet the requirements of both the brand and the customer.
The logo design ideas are to start a logo that conforms to the direction of the company
Starting with a logo-driven company growth is also one way to create logo design ideas. If the company does not have a representative logo, designers can create a company-oriented logo.
Tiger beer company used the image of a mighty tiger, KFC put the brand owner’s image on the logo, Versace deployed the design concept from the image of the snake-haired goddess Medusa … Many examples can be drawn from well-known brands, and you can do the same with your own brand.
Don’t get too swayed about other people’s ideas
Before each design, we can be affected by too many different streams of opinions from colleagues or superiors. Of course, those suggestions are not bad. However, you should be selective for suggestions to include in the design.
Research competitor logos to avoid duplication of ideas
This is what you need to do with brand identity projects because it would be bad for a customer to confuse you with your competitor and choose their product instead of yours. You should avoid all of the elements such as symbols, colours or fonts on the logo designs of brands that provide the same products or services as you are because they can impress and be easily remembered in mind. customer. Or, if you already have an idea before and notice an overlap. You need to develop the idea in a completely different direction to create its own unique, new.
If you apply the logo design ideas that M&M Production House has listed above, you will be able to start off more smoothly and easily.
Not only that, but we also have a lot of know-how and experiences.
We want to share with you to succeed in this project.
So do not hesitate to contact M&M Production House immediately for free expert advice.